It seems the whole world is obsessed with online marketing; the internet is the flavour of the decade when it comes to selling goods and services. We’ve got social media marketing with Facebook, Twitter and Instagram to name but a few. On top of that is the growth of search engines as a marketing tool, with Google (by far the biggest player) handling over 2 trillion searches a month!
Despite the growth of the Internet and the marketing opportunities it offers, it does have its limitations. The online landscape is highly competitive and ‘cluttered’ with adverts. It is getting harder and harder, and steadily more expensive to get the desired attention from your target market.
Don’t get me wrong using the internet as part of the buying cycle has its place and can be very efficient. However, if you’re looking for a more effective form of marketing there is nothing better than face-to-face. In this age of content marketing, social media, and digital marketing, people still need the personal touch.
Buyers want to see who they are dealing with. They want to have a relationship with their supplier and take a look at the product(s) first hand. The ideal place for this to take place is at an exhibition or trade show (especially for B2B situations). It’s no wonder over 265,000 exhibitors participate in such events every year in the UK.
As a fashion designer there are many benefits to displaying your designs at a trade show. One of the key ones being the ability to exhibit your range to a steady flow of fashion buyers under one roof. A show typically acts as a powerful magnet to buyers who are actively on the lookout for new designs to add to their stock, making it a very cost-effective means of business marketing.
If you’re a fashion accessories designer and are looking for a place to show your wares you won’t find anything more cost-effective than the up-and-coming London Accessories Show. The event is due to be held in Sloane Square, London on 16th July 2017.
If you want to show your designs to a crowd of fashion buyers this is the place to be. We have purposely kept it tightly niched to accessories and kept the number of stands to less than 20 so as not to create a ‘cluttered environment’ – An ideal place for attending buyers to relax, take their time and have a good look at the displays without feeling overwhelmed.
If you’re already taking part you’re in for a great day. If you haven’t yet booked a stand why not visit our website and express your interest to exhibit – we still have two stands available.