Virtually every weekend there is some kind of event taking place in the UK where the exhibitors are hoping to attract attention to their product or service. Everything from caravans to bridal wear is on show. The primary aim being to increase interest, build relationships and ultimately boost business. The fashion industry is no different and has its fair share of gatherings up and down the UK. Since the 1700s, exhibitions have been common place throughout Europe. The sole reason for their survival is they work! They have stood the test of time. From small fairs... to multi-million pound shows in large warehouses, trades shows remain an established way of selling goods and services. If you’re a fashion designer here are 5 key reasons why you should include this method in your overall business model... Connections – Meeting people, who are connected to the fashion industry, is a great way to build rapport. You have the opportunity to present a professional image of you and your company to dozens of interested individuals all under one roof. Brand Awareness – How long would it take you to visit 50 boutiques with your designs? What kind of reception would you get? In a trade show setting you benefit by getting unmeasurable brand awareness from ‘warm’ sets of eyeballs. Viral Marketing – Apart from Buyers other relevant people also attend shows, such as the press and bloggers. There’s always a good chance you will get some kind of coverage that could be seen by hundreds of other people resulting in some extra viral marketing for you. Business Intelligence – At a trade show you will see other designers and get a feel for what they are up to. You will also very likely pick up some useful tips and find out what is working for other designers and maybe even setup potential collaborations. Cost Effective – Although a trade show can seem expensive when compared to other forms of advertising, it is a very cost effective way of getting out there. Typically a show will attract a steady flow of business owners, buyers, press and bloggers. To get in front of a crowd of such passionate fashion industry professionals is hard to put a value on. If you are a fashion designer and have any accessories within your range why not exhibit the London Accessories Show, due to be held in July 2017. Register your interest by filling in the form by clicking here.
2017-03-27T08:43:45+00:00 March 5th, 2017|Categories: Uncategorized|Comments Off on 5 benefits of exhibiting at a trade show
It seems the whole world is obsessed with online marketing; the internet is the flavour of the decade when it comes to selling goods and services. We’ve got social media marketing with Facebook, Twitter and Instagram to name but a few. On top of that is the growth of search engines as a marketing tool, with Google (by far the biggest player) handling over 2 trillion searches a month! Despite the growth of the Internet and the marketing opportunities it offers, it does have its limitations. The online landscape is highly competitive and ‘cluttered’ with adverts. It is getting harder and harder, and steadily more expensive to get the desired attention from your target market. Don’t get me wrong using the internet as part of the buying cycle has its place and can be very efficient. However, if you’re looking for a more effective form of marketing there is nothing better than face-to-face. In this age of content marketing, social media, and digital marketing, people still need the personal touch. Buyers want to see who they are dealing with. They want to have a relationship with their supplier and take a look at the product(s) first hand. The ideal place for this to take place is at an exhibition or trade show (especially for B2B situations). It’s no wonder over 265,000 exhibitors participate in such events every year in the UK. As a fashion designer there are many benefits to displaying your designs at a trade show. One of the key ones being the ability to exhibit your range to a steady flow of fashion buyers under one roof. A show typically acts as a powerful magnet to buyers who are actively on the lookout for new designs to add to their stock, making it a very cost-effective means of business marketing. If you’re a fashion accessories designer and are looking for a place to show your wares you won’t find anything more cost-effective than the up-and-coming London Accessories Show. The event is due to be held in Sloane Square, London on 16th July 2017. If you want to show your designs to a crowd of fashion buyers this is the place to be. We have purposely kept it tightly niched to accessories and kept the number of stands to less than 20 so as not to create a ‘cluttered environment’ - An ideal place for attending buyers to relax, take their time and have a good look at the displays without feeling overwhelmed. If you’re already taking part you’re in for a great day. If you haven’t yet booked a stand why not visit our website and express your interest to exhibit – we still have two stands available.
2017-03-04T04:13:51+00:00 February 26th, 2017|Categories: Uncategorized|Comments Off on Attract retailers through offline marketing…